SOUEAST Brings Football Passion to Four Latin American Markets
SOUEAST Brings Football Passion to Latin American Markets
Immersive Match-Day Experiences and Exclusive Fan Rewards
Leveraging its established dealer network, SOUEAST transformed dealerships across the four markets into football-themed venues, creating dedicated match-viewing areas for local fans. In addition, a range of interactive activities and exclusive customer rewards helped bring the brand closer to local customers.
In Peru, SOUEAST hosted live screenings of the semi-finals and final, offering refreshments and interactive games to bring football fans together. Meanwhile, in Panama, the brand organized match-viewing events during the national team's group-stage matches, creating opportunities for local supporters to cheer on their team.
In Uruguay, SOUEAST introduced special championship-themed rewards for fans; in Chile, customers purchasing a vehicle during the specific campaign could enter a lucky draw to win limited-edition signed football memorabilia.
Deepening Local Engagement Through "Travel + Sports"
Since entering the Latin American market in June 2025, SOUEAST has continued to strengthen its localized operations. Supported by more than 110 dealerships, the brand now operates in seven countries across Latin America, building up an established local sales and service network. Its product lineup includes the S06, S06 DM, S07, S08 DM, and S09, offering both fuel-powered and hybrid models to meet diverse customer needs.
The four-market football campaign marks another milestone in SOUEAST's "Travel+" strategy and "EASE YOUR LIFE" brand philosophy. By creating engaging experiences and delivering customer-centric services, SOUEAST continues to become part of local lifestyles in Latin America. Looking ahead, the brand will further expand its presence in Latin America and continue delivering comfortable and enjoyable mobility experiences for local customers.
For more information about SOUEAST, please visit：
Brand website：
www.soueast-motor.com
Facebook: Soueast Global
TikTok: soueastglobal
Contact: Weitong Liu
Email: business@soueast-motor.com
Weitong Liu
Fujian Soueast Automobile Sales Co., Ltd
19216437319
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