SOUEAST launches football campaign across four Latin American markets

SOUEAST kicked off a football-themed campaign this summer in Peru, Panama, Uruguay and Chile as it expands its Latin American footprint. The effort is designed to deepen local ties, boost dealership traffic and reinforce the automaker’s travel-and-lifestyle positioning in the region.

Why it matters: - Football is a major cultural connector across Latin America, giving SOUEAST a high-visibility way to build emotional ties with local customers. - The campaign supports SOUEAST’s push to localize its "Travel+" lifestyle strategy while it expands in the region. - The effort also puts more attention on the brand’s dealer network and customer experience as the company grows beyond sales alone.

What happened: - SOUEAST launched its "Travel with Passion" football campaign this summer in Peru, Panama, Uruguay and Chile. - The brand turned dealerships in the four markets into football-themed venues with match-viewing areas and fan activities. - In Peru, SOUEAST hosted live screenings of the semifinals and final, along with refreshments and interactive games. - In Panama, the company organized match-viewing events during the national team’s group-stage matches. - In Uruguay, SOUEAST offered championship-themed rewards for fans. - In Chile, vehicle buyers during the campaign could enter a lucky draw for limited-edition signed football memorabilia.

The details: - SOUEAST entered the Latin American market in June 2025. - The company now operates in seven Latin American countries. - SOUEAST says its regional network includes more than 110 dealerships. - The product lineup in Latin America includes the S06, S06 DM, S07, S08 DM and S09. - The lineup includes both fuel-powered and hybrid models. - The campaign is tied to SOUEAST’s "Travel+" strategy and "EASE YOUR LIFE" brand philosophy. - More information is available on the company website.

Between the lines: - SOUEAST is using sport as a brand-building tool, not just a marketing hook. - The dealer-led format suggests the company wants to turn local retail points into community touchpoints. - The regional campaign signals that Latin America is becoming a more important growth market for the automaker.

What's next: - SOUEAST says it will continue expanding its presence in Latin America. - The company plans to keep promoting comfortable and enjoyable mobility experiences for local customers. - Further local campaigns are likely as SOUEAST pushes deeper into the region.